Lars Heinemann - Growth Hacker & Performance Marketing Expert
16+ years SEO | SEA | SMA expertise. Ex Expedia, Groupon, auxmoney. Available for freelance and interim roles.
Professional Summary
Growth Specialist
Building and scaling online-driven businesses in B2C and B2B sectors.
Performance Focus
ROI-driven growth strategies across multiple digital channels.
Team Builder
Expert in team development and training for marketing excellence.
Marketing Expertise
Strategy
Go-to-market planning and business development
Channels
SEO, Google Ads, Social Paid, Affiliate, CRM
Analytics
Data-driven decisions and ROI optimization
Impressive Results
163%
Profit Growth
For stellenonline.de in 2022
500%
Revenue Increase
For LÖFFLER GmbH 2020
23%
Conversion Rate
Improvement for B2B lead generation at Paymash 2021
18%
Revenue Boost
For Alzura winter campaign 2024
Career Highlights
Freelance SEO & SEA Consultant
2014-Present: Helping companies as external or interim manager.
CMO at Ferratum Group
2014-2016: Led marketing for xpresscredit.de in Germany.
SEM Team Lead at auxmoney
2013-2014: Managed SEM, Display, Remarketing campaigns.
SEO Manager at Groupon
2010-2011: Optimized SEO for 26 countries.
Client Portfolio
Corporate Clients
Expedia, Groupon, Ferratum Bank, AJ Produkter, CH Media AG, Löffler
Agency Partners
Hoy AG, TWmedia, Roland Berger, Boost It, AdStrat
FinTech Sector
auxmoney, Ferratum Bank, Scaling FinTech, Paymash AG
Core Competencies
SEO Mastery
On-page and off-page optimization across multiple markets
Paid Media
Google Ads, Shopping, Display, YouTube, Retargeting
Social Marketing
LinkedIn, Facebook, TikTok paid campaigns
AI Integration
Leveraging AI for marketing optimization
Contact Information